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Search for keywords related to your product, and look at the listings that come up.
Sell your product for multiple prices so people will see it when they sort the results in various ways. Sell it for $1 for just one of the pages of your site, to get people to come to your site, and join your email list.
Use multiple keywords in your listing title so you rank for various keywords
Post to multiple categories.
Make different listing as Auctions, and Buy Now, as people will see them differently depending on how they sort their results.